Laura Isús, CEO of Made of Genes, presented AI for injury prevention based on data and optimal performance during Sports Tomorrow Congress, held as part of Mobile World Congress 2025 (Barcelona). She took the stage to explain the most advanced solutions for elite sports clubs.
Made of Genes is transforming sports performance through the advanced analysis of biomolecular data and the use of artificial intelligence. Our data space platform allows a comprehensive view of the athlete’s status through the integration of genomic, proteomic, metabolomic and epigenetic data, combined with physical tests and personalised questionnaires. We create a digital avatar in which a large amount of data is converted into practical and predictive recommendations. This allows training strategies to be customized and decisions to be made in real time, both individually and collectively.
Looking ahead, one thing is clear: the future of sports is data-driven. AI, precision medicine, and personalized approaches to athlete health and performance are shaping a new era, and we are proud to be at the forefront of this transformation.
