Made of Genes participated in this year’s Mobile World Congress with a stand located at 4YFN in Barcelona, sharing its mission of making precision health actionable in the real world.
Throughout the week, we shared how multimodal health data and artificial intelligence can help transform the way elite clubs and organizations understand and manage human performance.
A live demonstration of the Made of Genes platform
At our stand, we showcased a demo of the Made of Genes platform through an interactive screen, allowing visitors to explore how we integrate multimodal health data to build a digital twin.
By combining genetics, biomarkers, psychological, physiological, lifestyle and training data, the platform generates insights that help anticipate injury risk and support personalized decision-making.The demo attracted strong interest from professionals across healthcare, corporate, sports and technology sectors, including representatives from organizations such as Cuatrecasas, Gebro Pharma and Angelini Pharma. We also received visits from journalists, including Diario Médico, and conducted an interview with RNE during the event, and welcomed members of the FC Barcelona board of directors, who came to visit our stand during the event.
Sports Tomorrow Congress: discussing the athlete of the future in a roundtable
The first day of MWC also included the Sports Tomorrow Congress, where Made of Genes organized a roundtable with FC Barcelona, PSG and Liverpool FC to discuss the future athlete and injury prevention through data and AI.
(A dedicated article about this roundtable is available in our News section here.)
The event was covered by Agencia EFE.
To conclude the day, Barça Innovation Hub hosted a dinner reception at the FC Barcelona Museum, where participants and guests of the Sports Tomorrow Congress gathered to continue the conversations around innovation in sports and performance.
Connecting science, technology and real-world impact
This year’s Mobile World Congress, held under the theme “The IQ Era”, highlighted a new stage of connected intelligence driven by the convergence of artificial intelligence, connectivity and data.
Made of Genes operates precisely at this intersection, developing algorithms of intelligence in precision health from multimodal data. These models are predictive models based on digital twins that predict risks and recommend personalized interventions.
In this context, the conversations and interest around our stand reflected the growing attention towards technologies that integrate data and artificial intelligence to better understand health and performance.
