February 11, 2026
1 min read
From March 3rd to 5th, 2025, we were at the Mobile World Congress organized by Global System Mobile Communications (GSMA). For 3 days, we had a stand at the congress and also participated in the Sports Tomorrow Congress, where Laura Isús, General Manager of Made of Genes, presented the work we are doing with FC Barcelona through digital twins, which are digital avatars that recreate the information of the club’s male and female players to identify injury risks and propose strategies and recommendations.
Among the most relevant visitors we had was Joan Laporta, president of FC Barcelona, who, accompanied by Albert Mundet, General Director of BIHUB, wanted to learn firsthand about our lines of work with elite athletes.
